Your Dream. Our Pursuit Has Been Doing a Lot of Good For a Long Time.
Our Story: Living Free
Based on a promise of opportunity and freedom for all, the American dream has inspired generations of Americans. In the mid 19th century, the Credit Union movement was born to help put those dreams within reach. Founded on the simple idea that people could achieve a better standard of living for themselves and others, financial control was the goal and a democratic consumer cooperative was the strategy. However, we are faced with new economic challenges and impediments, leaving many to question whether the American dream remains attainable.
At American First Credit Union we have never forgotten the tenets upon which we were founded. For more than 60 years we have remained focused on the well being of our Members and our community, offering competitive products and unwavering service. With a vision to be our Members’ most essential financial resource, we are relentless in our efforts to deliver a world of access, ease and convenience.
Driven by our genuine desire to positively impact the lives of Members and those in our community, we are evolving and growing our business to better serve. Having faced the extraordinary challenges of recent economic history, we are emerging stronger than ever, and are firmly committed to helping establish the financial framework upon which our Members can build an enriched life. As both experts and educators, we deliver personalized solutions through our resourcefulness, experience and relationships. Solutions with the power to move a business or life forward.
Like our Members, we have a keen inner drive to be more, do more and go further. At American First, you can find the financial expertise you seek to live a more financially stress-free life and secure the future you want. Whatever your goals, we will help catalyze them. Whatever your achievements and successes we will support them. Because more than ever, we believe in the American dream and seek to hold up its ultimate promise of living free.
Your Dream. Our Pursuit.
American First Credit Union has very deep roots in Southern California that started back in 1952. Great things happened in 2001 when American First was granted a State charter expanding our field of Membership to include those who live, work, worship, or attend school in Orange County. In 2007 we expanded our field of Membership again to include 16 surrounding cities in the greater Los Angeles area. In addition to our communities, we continue to serve over 100 select employee groups.
Here’s a Glimpse of How We Got Our Name:
- We were founded by employees of Raisin Markets.
- When Alpha Beta merged with Raisin Markets 6 years later, we became Alpha Beta Employees Federal Credit Union.
- Alpha Beta was acquired by American Stores in 1961, but with the demise of the Alpha Beta name following a merger of American Stores with Lucky Stores, we changed our name to American First Federal Credit Union.
- Lucky Federal Credit Union was founded in 1961. In 1986, the name was changed to Landmark Federal Credit Union to reflect its more diverse Membership base
- American First merged with Landmark Federal Credit Union in 1989 and Sunland Federal Credit Union in 2002.
- In 2001, American First was granted a State charter expanding our field of Membership to include those who live, work, worship, or attend school in Orange County, Corona and Chino Hills. This led to the removal of “Federal” from our name.
That's how we became American First Credit Union.
Let's Talk About Today.
Right now, we currently have over $600 million in assets and serve more than 37,000 Members like you. We have planted ourselves deeply in the communities. Our Associates joyfully give hundreds of hours of their time to community outreach and as a company we’re quick to support important and worthwhile causes that help strengthen and better the neighborhoods we serve.
All the changes we’ve made, big ones and small ones, right from the beginning, have been to better serve our Members. It’s our focus and how we strive to make your life just a little bit better each day.
Spirit at American First: You Make a Difference
We are committed to clear and honest communication. All Associates are encouraged to openly share their ideas and opinions in ways that are respectful and helpful. We value active listening and understanding.
People Make The Difference
Our Credit Union is about people. We believe everyone deserves to be treated with dignity and care. We are dedicated to our Members, to our community and to one another. We promote teamwork by partnering with each other and are invested in our Members' success. We are committed to deliver superior Member service.
We strive to maintain the highest ethical standards of conduct. We pursue professional responsibility in everything we do. We value trust and honesty. We accept the responsibility in everything we do. We trust and honesty. We accept the responsibility to keep safe the financial matter of our Members.
We take initiative to overcome problems that furthers the success of our Members and the Credit Union.
Everyone here is important. We recognize the strength of our diversity and value unique contributions
Trust and Empowerment
We make trust the foundation of all our relationships and cultivate it every day. We strive to do what's right and hold ourselves accountable for our actions. We are committed to provide opportunities for professional and personal success in a caring and rewarding environment.